Before the days of e-publishing, the words "book tour" to an author meant, among other things, gas, lots of mileage, and possibly appearances with little to no turnout. All of this was done to support their print book.
This still happens to some extent, but ebook authors have devised a new form of book tour, one that is much less time-consuming, embraces technology, and is free: the virtual book tour.
The concept of the virtual book tour is simple. An author does a guest appearance/interview/podcast on one site. Then another. And another. The author gets exposure with different audiences, and the site/blog owner gets some new content that can bring in a new audience for them. This is the modern-day author tour, and it can be a win for everybody.
Now, you probably aren't aware of this, because I've kept it completely under wraps, but I have a novel coming out in July, a zombie thriller titled Orpheus.* Like any other author, I want to support it as much as possible.
Here's where you come in.
If you have a website or blog and are looking for some new content, let me know. We can be creative: interviews, reader Q&A, podcast, exclusive chapters/stories...whatever best fits your content, we can do. Also, if you have something to promote (new site, book film), it just so happens that I have a site with a rapidly expanding readership, so reciprocity is in order.
*If you actually didn't know about this by now, I'm a complete social media failure.